Jammu, April 7:
In a major boost to the financial landscape of Jammu & Kashmir, India Infoline Finance Limited (IIFL) has officially scaled up its operations in the Union Territory. Following a green light from the Reserve Bank of India (RBI), the leading NBFC is in the process of launching 10 new branches to drive financial inclusion across the region.
The expansion hit a high note today with the grand inauguration of the Bahu Plaza Branch in Jammu, marking the 8th successful opening in this strategic rollout.
Grand Inauguration at Bahu Plaza
The new branch, located in the heart of Jammu’s business hub at North Block, Bahu Plaza, was inaugurated this afternoon amidst a gathering of prominent dignitaries and financial experts.
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Chief Guest: Mr. Bhanu Pratap Singh Jamwal (MD, Super Model Club Events)
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Special Guest: Mr. Avinash Chander Mishra (Retd. Chief Manager, J&K Bank)
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Leadership Presence: Senior IIFL officials, including Mr. Abhinav Mathur (Associate Business Head) and Mr. Arun Kumar Sharma (AGM & Territory Manager, JKUT), were in attendance to oversee the launch.
Fueling the Vision of “Viksit Bharat”
Speaking at the ceremony, Mr. Arun Kumar Sharma emphasized that this expansion is more than just business growth—it is a step toward national building. He noted that by bringing organized credit and financial services to the doorstep of local communities, IIFL is aligning itself with the Prime Minister’s vision of a “Viksit Bharat” (Developed India).
IIFL’s Diverse Financial Portfolio
With a massive network of over 4,900 branches and serving 8 million customers nationwide, IIFL Finance brings a robust suite of products to J&K:
| Product Category | Focus Area |
| Gold Loans | Instant liquidity for personal or business needs |
| Home Loans | Supporting affordable housing and urban development |
| Business Loans | Empowering local MSMEs and entrepreneurs |
| Microfinance | Direct support for grassroots economic activities |
Beyond banking, the IIFL Foundation has been a pillar of support for the people of Jammu & Kashmir for over ten years. Their community initiatives highlight a deep-rooted commitment to the region:
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Skill Development: Partnering with the Indian Army to train over 300 youth in coding, hospitality, and retail.
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Healthcare Support: From donating incubator machines to LD Hospital during the Kashmir floods to providing a dedicated ambulance for the Lolab Valley.
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Financial Literacy: Conducting workshops to empower citizens with better money management skills.
The Bottom Line
The opening of the Bahu Plaza branch signifies a strengthening of the bond between national financial institutions and the local economy of J&K. As IIFL nears the completion of its 10-branch expansion, residents can expect easier access to capital, more competitive loan options, and a partner in their journey toward regional prosperity.
